Company Information
Country of the company
Taiwan
Company Address
Changhua CountyDacun Township
Industrial Category
Rubber Products Manufacturing
Company Introduction
Cheng Shin Rubber Industry Co., Ltd. (Taiwan Stock Exchange code: 2105) was founded by Mr. Luo Jie in 1967. The company ranks first in sales and exports in the rubber industry and is one of the world’s top 10 tire manufacturers. Known globally for its "MAXXIS" brand, Cheng Shin has 11 tire production facilities worldwide, along with R&D centers in Taiwan, Kunshan, Xiamen, the Netherlands, and the United States. Since its establishment, Cheng Shin has adhered to its business philosophy of integrity, dedicated work, quality first, building a world-class brand, enhancing team welfare, and contributing to humanity, continuing to innovate and advance in tire manufacturing to provide professional tire services.
Recent Awards and Recognitions:
- The Maxxis VS-EV electric vehicle tire won the 2023 German Red Dot Product Design Award and the 2022 SEMA SHOW Best New Product Award.
- Cheng Shin became the first in Taiwan’s tire industry to enter the luxury market, supplying OEM tires for the BMW 1 Series in Europe.
- Awarded the 2022 Yulon Nissan Design Development Excellence Award.
- Received the General Motors Supplier of the Year Award for six consecutive years.
- Voted the most popular tire brand by Europe’s Enduro Mountainbike Magazine for three consecutive years.
- Selected in the FTSE4Good TIP Taiwan ESG Index by Taiwan Index Corp for four consecutive years.
- Won the 2022 Gold Dragon Award for IoT and Smart Services - ESG Sustainability Innovation Award.
- Maxxis Victra RC-1 was designated by the American Auto Sports Association as the official tire for the BMW E30 Series race in 2022.
- Multiple products have won the Taiwan Excellence Award.
- The Maxxis HP5 tire was rated first by Germany’s ACE magazine in 2020.
- Awarded Ford’s 2020 Annual Sustainability Supplier Award.
- T Razr concept tire won the 2020 A' Design Award in Italy.
- Maxxis AT700 tire was rated the best by Australia’s 4X4 magazine in 2019.
Awards for Quality Excellence:
- Gold Medal in Talent Quality-Management System (TTQS) in 2018
- "Asia Pacific Supplier Quality Excellence Award" from Nissan, Japan
- Certified by the QS9000 Quality System by the Big Three U.S. Auto Companies
- DOT Safety Standard from the U.S. Department of Transportation
- E-Mark European Union Tire Safety Standard
- International Quality Management Systems certified by ISO 9001, ISO 14001, and ISO 16949
- Ford Q1 Quality Award
- TPM Excellence Award for Japanese Production Operations
- CNS Quality Assurance from Taiwan
- National Quality Award in 2000
Business Philosophy
1. Core Values and Culture
- Core Values: Integrity and Innovation – Adhering to core principles while pioneering new opportunities.
- Core Culture: Built around the Maxxis 3 2 1 family culture, focusing on "Three 100% - Quality, Service, Trust" to enhance R&D, product innovation, and rapid development with multi-brand marketing strategies for diverse customer needs. Emphasizing respect, care, and gratitude toward customers, employees, suppliers, and society.
2. Management Philosophy
- Manage with Integrity. Work Diligently.
- Quality is Paramount. Produce the Best Quality products.
- Enhance the Well-being of Employees. Contribute to Humanity.
3. Management Guidelines
- Customer Satisfaction
- Quality is Central
- Respect for Humanity
- Industriousness and Thoroughness
- Active Improvement
- Group Harmony
4. Quality Policy
- Quality is Paramount
- Customer Satisfaction
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